Health, life, home & travel cover

Insurance that feels like someone has your back

Health, life, home and travel cover with a real person always a call away — someone who explains your options in plain language and stays with you when you need to claim. No jargon, no pressure, no surprises in the small print.

✓24/7 human support line★4.8 average care rating (illustrative)
An advisor and a client in warm conversation in a bright living room
✓1.2M covered (illustrative)
♥Real people
Chosen by families and businesses across the country (illustrative demo brand)
Simple, side by side

Find the level of cover that fits

A plain, honest comparison — no fine-print surprises and no pressure to upgrade. (Illustrative plans, shown for demonstration.)

What’s included
Everyday care & checkups
Specialist & hospital cover
Mental wellbeing support
Worldwide travel care
1.2M
people covered (illustrative)
98%
claims paid on first submission (illustrative)
24/7
human support line
4.8
average care rating (illustrative)
Portrait of Priya M., a Willowmere family cover member
When my son was in hospital, Willowmere called me — not the other way around. Everything was already sorted.Priya M. — Family cover member (illustrative story)
Portrait of James O., a small-business owner
A real person answered on the first ring and stayed with me until the claim was done. That almost never happens.James O. — Small-business owner (illustrative story)
Good to know

The questions people ask us most

Talk to a real advisor — free, with no obligation. We will walk through your situation and suggest what genuinely fits, never the most expensive option.

One call or message to our 24/7 support line and a real person takes it from there. No forms-first, no phone-tree — we handle the paperwork with you.

Yes, any time. Your cover flexes as your life changes — upgrade, downgrade or pause in a single conversation, with no penalty for leaving.

No. Willowmere is an illustrative demo brand built as a design prototype — not a real insurer, and nothing here is a real financial product, price or quote.

No pressure, ever

Not sure where to start? Let’s talk it through.

Talk to a real advisor who will help you understand your options in plain language, at your pace — free, with zero obligation to buy. Whatever you choose, someone here has your back.