About Willowmere

Insurance run by people who actually pick up the phone

Willowmere started from a simple frustration: insurance that hides behind small print and call centres. We built a company where a real person explains your options, stays with you through a claim, and never reads from a script — illustrative demo content, not a real insurer.

✓24/7 human support line★4.8 average care rating (illustrative)
A Willowmere support adviser taking a call, with colleagues working behind her
✓1.2M covered (illustrative)
♥Real people
Built on plain-language cover and a human on every call (illustrative demo brand)
1.2M
people covered (illustrative)
98%
claims paid on first submission (illustrative)
24/7
human support line
4.8
average care rating (illustrative)
Portrait of Aisha K., a Willowmere member (illustrative story)
I called about a mix-up in my policy expecting a fight. Instead someone just... fixed it, and explained why it happened.Aisha K. — Property & Auto member (illustrative story)
Portrait of Marcus T., a Willowmere member (illustrative story)
You can tell the company was built by people who have had a bad claims experience somewhere else. Willowmere doesn't feel like that.Marcus T. — Life & Income member (illustrative story)
Ready when you are

Come talk to us before you need to claim

No pressure, no sales script — just a plain-language conversation about what actually fits your life.